There seemed to be a proliferation of body building posts on my social media feed today. On the back of the annual Arnold it struck me just how damn common the term IFBB pro is bandied around. I mean literally it feels like every second person is bikini,boardshort,physique first time, novice masters winner.
Broadening a sports appeal by increasing participation is absolutely desirable but it certainly feels like it has been at the qualitative aspect of the sport. Literally every second post on facebook has someone either posting an 'inspirationl' meme regarding their next show or worse still a photo of 3 rows of tupperware containers with the caption 'meal prep done'.
The proliferation of PEDS amongst the masses has definately changed the sport. A decent local show winner today would easily have been hyper competitive 30 years ago at National level.
Frankly I am uneasy about just how much the gear has also changed societies perception of what a 'normal' physique should look like. Life is a marathon not a sprint, and there is a certainly a whole generation of lifters who arent showing care or consideration to long term health. There is always a tradeoff and I supect in the future many will be surprised by the price to be paid.
Thomo
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